During the concept ideation phase, we create multiple thematic and conceptual solutions for established opportunity. This includes:
- Brainstorming including talented members from numerous skill sets important tactic during this phase
- Exhausting all potential options thorough the discovery process
- Examining related products and industries for crossover opportunities
- Validating design and assess production feasibility
- Revisit key areas of focus
- Revisit applicable corporate brand and capabilities
- Culling all information and generate “The Theme”