As we prepare for a new project, understanding its context in the marketplace is essential. We:
- Establish project / market opportunity and goals
- Benchmark and perform competitive comparisons
- Consider demographic, geographic and economic information
- Discover the needs (voice) of the customer
- Uncover goals, objectives, concerns and hesitations
- Interviews and surveys
- Assimilate and examine data, and identify objectives
- Pertinent demographic, geographic, cultural and economic data
- Define scope / key areas of focus / key purchase motivators
- Regular and detailed team communication ensures focus
- Manufacturing: process tailoring